Posted at 30-03-2023 om 1:11

A One-on-One With Linx Dating Founder Amy Andersen — Just How She Turned Into “Silicon Valley’s Cupid”

The Quick variation: Whether they’re producing the latest edition of an already-cool product or discovering the next large thing in tech, singles in Silicon Valley can lead hectic life — therefore dating often will get put on the backburner. Since 2003, Linx Dating and its own creator Amy Andersen have already been approaching the requirements of these busy, relationship-minded pros with a curated, tailored, and intuition-based matchmaking program.


From Google to Apple to Lyft to Github, Silicon Valley is known for their juggernaut tech businesses and innovative start-ups, so much so that there’s even popular Television program named after it. Silicon Valley can also be noted for the passionate, hardworking, innovative, and devoted people who work at these businesses — all of these gives really to an effective job but not necessarily a fruitful relationship existence.

“many of these folks are so focused using their professions that one time they awaken and think ‘Oh my personal gosh, i have to get a hold of my personal match. How do I begin performing that?'” mentioned regional matchmaker Amy Andersen. Linx Dating is how they go-about doing that.

Launched by Amy in 2003, Linx, for small, is actually a curated matchmaking solution for many hectic, high-profile single specialists in Silicon Valley and also the surrounding Bay Area (along with all around the globe) thatn’t had the opportunity to get the commitment they want. Today, the organization is known as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy lately informed us concerning the “aha minute” that started all of it, this lady client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, as well as the personal relationships she develops aided by the folks she helps.

Bridging the space Between solitary Men in Silicon Valley & Single Women in San Francisco

The motivation for Linx was available in 2000 while Amy was actually employed in exclusive customer solutions at a technology company in bay area but residing Silicon Valley. Whether or not it is at work, through friends, or out and about, Amy generally met both women and men who have been informed, profitable, appealing, and well-rounded, however they were unmarried and did not understand the reason why.

Knowing both places very well, Amy pinpointed the challenge: there are a lot more offered males in Silicon Valley than San Fran and much more available ladies in San Fran than Silicon Valley. With regards to family, pals, and jobs being in their particular particular towns and cities, deciding to make the 50-minute vehicle day at fulfill special someone was not the leader in their thoughts, Amy described.

“that has been my personal ‘aha time’ where I was thinking ‘let’s say we had been to connect this difference and produce these options of these fantastic feamales in bay area and these great males in Silicon Valley?'” she said.

Amy next spent the following three years undertaking as much investigation as she could, utilizing the woman business-oriented head for a far better concept of the business and interest in this particular matchmaking company. In 2003, when she had all the woman ducks consecutively, she stop the lady job at Merrill Lynch, established the organization, and not seemed right back.

“Starting Linx has been one of the best decisions of my entire life,” she mentioned. “Facilitating these introductions and offering as a conduit between these demographics seems to focus well during the last 12+ many years that i have been achieving this.”

From the Application to the marriage, Amy could there be Every Step

Amy requires a tremendously practical approach together customers from beginning to end, getting to know every person independently, making use of their specific wants and requirements throughout matchmaking, and offering the woman expert advice all on the way.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, it-all starts with the caliber of the customers. While additional matchmaking agencies might accept whoever can be applied, Linx features a considerable referral-based vetting system that produces their unique customers stay ahead of the rest. Every aspiring user need to be suggested by an old or current user, a friend or contact of Amy’s, and/or love.

Amy receives a lot of referrals every single day and screens each candidate herself. And whether or not they’re 22 or 72, Asian or Latino, attorneys or writers and singers, Amy is looking for people who find themselves intelligent, healthy, relationship-minded, accomplished, bold, and top interesting everyday lives on the whole.

“provided that somebody is actually passionate about their own profession, that is what I’m looking for. Beyond that, i am looking those who are well-rounded. Be it volunteering or cooking or whatever truly, i recently want to see they have a colorful, interesting life,” she said. “When someone claims for me ‘All i really do is work’, I’m probably not probably wanna utilize them. Not merely perform they not need stability in their resides, but if you ask me that’s also indicative that they lack time for a relationship.”

After the preliminary evaluating, Amy creates an one-on-one meet-and-greet, which she said is the most important section of becoming a customer. And here Amy gets to understand the individual, listen to their particular personal story, and then determine what they’re looking for in someone (and the things they’re maybe not shopping for).

Most of all, Amy is actually determining if the woman company may be the correct fit for both parties. Whether someone actually 100per cent over their unique ex or can be found in a painful period of the life, the woman instinct can tell if the time is down.

“The meet-and-greet is a vital period for my self but way more for the possibility to get an effective browse of what Linx is focused on,” she said. “folks derive the answers they are interested in through the meet-and-greet, that is certainly really important because anyone exactly who falls that roadway in order to become a client, i do want to make certain they feel prepared embrace this process.”

In the event the meet-and-greet goes well, they’re going to return for a follow-up meeting with Amy before choosing the membership that’s ideal for all of them and obtaining started about matchmaking. And while it appears as though an extended process, Amy mentioned it’s essential because she desires every member as pleased with Linx and the other way around.

Matchmaking that mixes the Client’s hopes & Amy’s Intuition

Besides screening every choice, Amy can also be the only individual at Linx who will the matchmaking, outsourcing the woman concierge solutions to authorities like pro clothes stylists, make-up performers, and psychologists.

“this will be an extremely small, boutique, niche matchmaking company when compared with a lot of organizations having huge staffs and limbs all around the world and so forth, thus Linx is ultra tailored due to that,” she mentioned.

The woman special matchmaking program brings together the granular metrics of what the person wishes in a date (their particular favored level, age, earnings, etc. in addition to their deal-breakers) and Amy’s organic skill and intuition for once you understand whenever a couple belong together.

“These days, with regards to whenever I make a match, about 75percent if it is created by gut, that instinct that claims ‘Oh my personal goodness, In my opinion I might get on to one thing right here,'” Amy said.

According to those elements, Amy will then take-over, searching her database of qualified singles until she discovers an ideal match for each customer.

Using the internet Pre-Introductions Get Singles Excited About Their particular Match

Once Amy has actually the woman perfect pairing, she’s going to email both people a “baby bio” of every different, giving them a snapshot associated with other’s individuality, hobbies, appearance, and obtaining all of them stoked up about how fantastic they would be together.

“I want my clients on side of their own seating, jaws to the ground, like ‘OMG this individual appears phenomenal,'” she said.

They’ll next get to ask Amy questions regarding their own match and take the time they want to decide for on their own as long as they think its appropriate. During this period, Amy in addition makes certain the customers don’t know each other, whether through work or social sectors and sometimes even past dirty online chat dating escapades, therefore all of us have a clear record.

“I’ve found there can be cross-pollination using my clients where they have for some reason have actually satisfied. I wish to avoid a scenario in which they will have currently met or they have glanced at every other’s on line profiles and there ended up being grounds they chose to leave that chance,” she stated.

The full time from Amy’s original email for the pair agreeing to satisfy usually takes 72 many hours, and at that time Amy will send them a one-page, custom bio with further delicious details, including their own first labels. Amy said she excludes last brands until the basic date for them to abstain from Googling each other, entering unique heads, and damaging the miracle.

In accordance with Amy getting traditional, she necessitates the guy to contact the girl (no texting or emailing!) within 5 times to create a nice time in which the guy addresses their.

Heading Beyond a Matchmaker in order to become a Liaison, Confidant, buddy & Adviser

When Amy can make a match, she doesn’t just deliver them down from the first day with a “good-luck!” She offers pre-date coaching that sets her clients at ease and will teach all of them how exactly to slow their particular hectic lives down (at the very least for just one night) She mentioned this is exactly especially important in Silicon Valley, where everybody is functioning 24/7 and constantly have so many feelings running right through their heads.

“I want you to just forget about every little thing close to you, all disruptions in life,” Amy said. “i want one to carefully get ready for the time because these matches truly count. A large amount is operating on it emotionally and financially, so I want individuals look closely at those crucial details and remember essential those very first impressions are.”

“Amy has surpassed every hope and I would highly recommend Linx. I’ve since fulfilled the guy who i’d not need came across normally. We’re having things slow and witnessing just what future holds.” — A Linx Representative

And since every member signs a two-year agreement (that can easily be frozen anytime as long as they satisfy that special someone), Amy becomes as spent as they are within journey and it is able to create a commitment beyond an expert one. She actually receives wedding invites and pictures of children who’ve been created from previous people.

“that is largely precisely why i actually do this — it’s very enjoyable,” she stated. “Far beyond my task of being a matchmaker, i am a liaison, confidant, friend, and agent.”

Last Thoughts

Thanks to Amy’s commitment, resourcefulness, and love for the woman customers, Linx is actually handling an under-served singles market within the internet dating business, and she actually is recently scratched the surface about what she can provide the Silicon Valley place and also the globe. We are seriously eager for exactly what arrives further.

“I’ve worked very difficult to build an excellent reputation in this area, but i’m like I have a lot more unearthing to-do to acquire further diverse and interesting consumers which I am able to help,” she mentioned.

For women who wish to join Linx Dating, click here. For men interested in registering, go here. You may follow Linx and Amy on Twitter: @linxdating.

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